Enhancing online presence and improving UI/UX for client retention.
Project Summary: Origin Wellness Spa
As a developer and co-developer, I played a key role in optimizing the client’s website both from a financial and a technical perspective. The project encompassed a range of improvements to the client’s web presence, reducing costs, enhancing the user experience, and boosting overall site performance. Here are the highlights of my contributions:
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Cost Optimization:
- Negotiated a more cost-effective domain name deal, reducing the client’s domain registration costs from R9,600 (over 2 years) to just R2,000. This resulted in R7,600 in savings, which represents a 79.17% reduction in domain costs.
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Website Development and UI/UX Improvements:
- Co-developed the website, focusing on improving the layout and design, creating a more intuitive user interface (UI) and seamless user experience (UX).
- Developed and integrated animations, modals, pop-ups, and other interactive components to enhance visual appeal and engagement.
- Improved site navigation, making it easier for visitors to find relevant information, which ultimately enhanced usability.
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SEO and Engagement Optimization:
- Implemented advanced search engine optimization (SEO) techniques to improve the site’s visibility and ranking in search engines, driving more organic traffic.
- Utilized machine learning algorithms to reduce the bounce rate and increase client engagement, ensuring visitors spent more time on the site and interacted with key features.
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Performance and Analytics:
- Integrated advanced analytics to monitor user behavior and site performance, allowing for data-driven decisions to continuously optimize the user experience and site effectiveness.
Through these efforts, I significantly enhanced both the client’s online presence and cost-efficiency, delivering tangible business value with measurable results.