Boosting online presence and enhancing SEO while reducing customer churn.

Project Summary: Origin Wellness Spa

As a Software Engineer, I was responsible for building custom components, enhancing website performance, and improving UI/UX and SEO for a more seamless user experience. I also created modern animations and leveraged cutting-edge technologies like machine learning to enhance content and user engagement. Below are the key outcomes of my work:

1. Customer Retention and Churn Reduction:

   • Through significant improvements to user experience and personalized content, I successfully reduced client churn by 60%, resulting in stronger customer retention and a more loyal user base.

2. Bounce Rate Reduction:

   • By optimizing site speed, refining UX design, and making content more relevant, I achieved an 80% reduction in bounce rate, encouraging users to stay longer on the site and engage with key content.

3. Revenue and Profit Margins:

   • The improvements in website performance and user engagement directly contributed to a 30% increase in profit margins, driven by higher conversions and enhanced customer interactions.

4. Website Performance and SEO Enhancement:

   • Improved website performance by implementing best practices, optimizing code, and enhancing SEO, resulting in faster load times, better search engine rankings, and increased organic traffic.
   • Enhanced accessibility across the site, ensuring an inclusive experience for all users.

5. Custom Components and Modern Animations:

   • Developed custom, reusable components to streamline the development process, improve site maintainability, and deliver a more dynamic user experience.
   • Created modern animations that added a visually engaging layer to the website, improving user interaction and overall usability.

6. Lighthouse Scores:

   • Optimized core web vitals and implemented performance improvements that elevated all Lighthouse scores to a perfect 100% across performance, accessibility, SEO, and best practices.

7. Machine Learning for Content Enhancement:

   • Leveraged machine learning to optimize website content based on user behavior, providing personalized, relevant content that increased user engagement and time on site.

By focusing on business outcomes such as reducing churn, improving revenue, and optimizing engagement, along with technical improvements in performance, SEO, and accessibility, I successfully delivered significant results. These efforts not only improved key performance metrics like profit margins and bounce rate but also provided long-term value through enhanced user retention and content personalization.