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PlankDesigns

Building modern and innovative websites that convert.

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Company Summary: Business Operations and Website Optimization

As a Data Scientist, I led efforts to analyze business operations, generate quality leads, reduce churn, and enhance website content using AI and machine learning. By improving UI/UX, building modern custom components, and optimizing accessibility, I contributed to increased business performance and improved customer experience. Below are the key outcomes of my work:

  1. Lead Generation and Churn Reduction:

    • Analyzed key aspects of business operations, helping to generate high-quality leads and reduce churn through enhanced user experiences and targeted website content, driving higher customer retention.
  2. Website Content Enhancement with AI:

    • Leveraged AI to enhance website content, ensuring personalized and relevant information for users, which improved engagement and ultimately contributed to better conversion rates and user satisfaction.
  3. UI/UX and Custom Component Development:

    • Focused on improving the website’s UI/UX, designing an intuitive and streamlined interface that made it easier for users to navigate and engage with key features.
    • Built modern custom components to improve the site’s functionality and user experience, ensuring the website was both dynamic and easy to maintain.
  4. Modern Animations and Accessibility Improvements:

    • Developed modern animations to create a more interactive and engaging user experience, enhancing the site’s overall aesthetic and usability.
    • Applied best practices to improve accessibility, ensuring the site was fully inclusive and met web accessibility standards for users with disabilities.
  5. Machine Learning Models and Data Visualization:

    • Created machine learning models to analyze business data and provide actionable insights.
    • Developed a modern dashboard to visualize key metrics and help the team make data-driven decisions based on real-time analysis.

By combining AI-powered content enhancements with cutting-edge UI/UX design, machine learning models, and best practices for accessibility, I significantly contributed to the company’s ability to generate leads, reduce churn, and improve customer engagement. The development of custom components, modern animations, and a data-driven dashboard further enhanced business operations and website performance.