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RAMProductions

Enhancing SEO and UI/UX to reduce customer churn and boost online client engagement.

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Project Summary: Website Development and Optimization

As a Software Engineer, I led the transition of the company’s website from WordPress to React/Next.js, focusing on performance, scalability, and user experience. My core responsibilities included developing new features, creating interactive components, optimizing SEO, and leveraging AI and machine learning to boost customer engagement and retention. Below are the key outcomes:

  1. Cost Reduction:

    • Successfully reduced the client’s domain and hosting costs from R145/month to R150/year, achieving a 90% reduction in ongoing hosting and domain costs (from R1,740/year to R150/year).

  2. Revenue Growth:

    • The revamped website led to a 40% increase in profits, driven by improved user engagement, higher conversion rates, and more streamlined business operations.

  3. Customer Retention and Churn Reduction:

    • Through AI-powered content personalization, I reduced customer churn by 70%, improving customer retention and increasing lifetime value.

  4. Bounce Rate Reduction:

    • Optimized the website’s UI/UX design, reduced page load times, and made content more relevant, which contributed to a 90% reduction in bounce rate—significantly improving engagement and keeping users on the site longer.

  5. SEO Optimization:

    • Applied advanced SEO techniques, improving organic search visibility and driving more qualified traffic to the site, increasing discoverability and helping grow the client’s digital presence.

  6. AI & Machine Learning Integration:

    • Integrated machine learning models to personalize website content based on user behavior, further increasing user engagement and ensuring visitors encountered relevant, personalized experiences.

By transitioning the website to React/Next.js, optimizing key performance metrics, and applying cutting-edge AI and SEO strategies, I was able to deliver both substantial cost savings and measurable business improvements: a 40% increase in profits, a 70% reduction in customer churn, and a 90% drop in bounce rate. These changes helped the company improve its bottom line, increase customer satisfaction, and enhance overall site performance.